Brightline, the higher-speed passenger rail, is ending a licensing deal with Sir Richard Branson’s Virgin Enterprises and says it will operate only under its own name going forward. Brightline suspended service in late March due to the Coronavirus. Trains were running from Miami to West Palm Beach, with a stop in Ft. Lauderdale.
Sir Richard Branson
Founder of the Virgin Group
“We will no longer use the Virgin brand following our parent’s termination of its licensing agreement with Virgin Enterprises Limited (together with its affiliates, “Virgin”),” Brightline said in its monthly operations report. “We will change our name to Brightline Trains LLC following the expiration of the applicable notice period for name changes under the senior loan agreement. Virgin has no remaining affiliation with us, or parent or its affiliate.”
Construction on the route from West Palm Beach to Orlando continues.
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